Your website is the first place patients look to learn about your practice. It should be friendly, welcoming and provide all the information they need to book an appointment.
Diversify your social media content by sharing informative videos, behind-the-scenes looks at the office and more. Community outreach is also an effective way to show your personality and engage with your local audience.
Content Marketing
A key part of any dental marketing strategy is to create and share engaging content. This includes everything from posting photos and articles on your social media pages to creating a dental blog or video campaign.
A dental website that is mobile responsive, search engine optimized and features a compelling patient story is critical to attracting patients. It’s also important to track the results of your dental marketing efforts so you can see if they are working or not.
Local community outreach is a great way to build trust with potential patients in your area. It can include donating time to volunteer at health fairs, hosting community events or sponsoring a Little League team. Dental practices can also use community outreach to spread the word about a new service, promotion or location.
Social Media
Dental practices have unique specializations, and their marketing strategies should reflect this. Offices may choose to target families, seniors, or young business professionals, as examples. Each strategy should be SMART (Specific, Measurable, Achievable, Realistic, and Time-Bound) to ensure it’s successful.
Getting the word out on social media is an important part of marketing dental. A successful strategy can help a practice generate interest, drive traffic to the website, and create engagement.
TikTok has become a popular platform for dentists to use to humanize their offices and build trust. Creating brief informational videos, shooting a day-in-the-life video, or providing close-up views of equipment can all make patients feel like they know the team and office before their first visit. Having staff members share these on their personal platforms can further increase reach.
Video Marketing
Video marketing is a powerful way to convey what patients really want from their dental practices. It is important to remember that your potential customers are constantly bombarded with advertising messages online and offline, so grabbing their attention and interest takes creativity.
Rather than exacerbating apprehensions with graphic depictions of procedures, create videos that highlight staff interactions in welcoming waiting rooms, the comfort of dental chairs, and positive client testimonials. These dental practice videos give audiences a clear picture of your unique company culture, helping to set you apart from competitors.
Incorporate “did you know” videos on your social media pages to quickly and easily provide valuable information to viewers in a fun, engaging manner. These videos can be as dental-related or non-dental related as you like and can help to keep your audience’s interest. The shortened length of these videos also makes it easy for viewers to watch and share with others. Using video marketing on social media platforms elevates user engagement metrics and boosts SEO efforts.
Influencer Marketing
Dental influencers bridge the gap between professional knowledge and layman understanding, fostering trust. They share their own personal experiences and tips, empowering their audience to make informed decisions about their oral health.
Influencer marketing offers a unique opportunity to expand reach and attract new patients. But it requires a thoughtful approach, focusing on authenticity and ethical practices.
A cosmetic dentist can use Instagram to highlight before-and-after photos of smile transformations and engage with followers through engaging captions. They can also share behind-the-scenes glimpses of their practice, highlighting staff and patient testimonials.
An influencer can also partner with a dental product brand to create a helpful video featuring the brand’s products. But they must disclose sponsorships to maintain credibility and foster genuine recommendations.